Selected Logos
Through my day job as well as my freelance and contract work, I get asked to do design and re-brand for programs and companies on a regular basis. This is a small selection that showcases the variety of jobs and completed pieces.
Through my day job as well as my freelance and contract work, I get asked to do design and re-brand for programs and companies on a regular basis. This is a small selection that showcases the variety of jobs and completed pieces.
Curbside Market
This was a challenging one because the program got started before I began at Foodlink. The first trucks were on the road and there wasn't really a brand in place for the program. In the years since, the truck itself has become the logo for the program. With this logo, I drew a vector illustration of the flagship truck that would work on t-shirts, as well as working in back and white.
The Garden Project
This is another program that was in need of some branding love at Foodlink, our Community Gardens. I went through a few different styles and versions, drawing different veggies and seedlings, and this is the decided upon version.
Food for Food
This logo was created for an external event to benefit Foodlink. I was contacted by the organizers to create a logo that would work to attract the diners at upscale restaurants around town. The purpose of the event was for people to go to these restaurants on a specific prix fixe night, and a portion of the proceeds from every meal was donated to Foodlink. The two versions were made specifically for social media and printed materials, respectively.
The Healthy Pantry Initiative
The Healthy Pantry Initiative is a program that began with the the national Just Say Yes to Fruits and Vegetables program. Our on-site program coordinator worked with me to come up with a logo that not only brought about the feeling of pantry shelving, but was also clear and easy to see/understand.
Easy Peasy
Meal delivery programs are all the rage right now, and this logo was created for a client in business school working to create a locally-sourced meal delivery system. The task called for a modern and organic feel.
Choose HEALth
Schuyler County began their HEAL Schuyler program with the intent to help local folks change their diet and exercise habits. As a part of this initiative, they wanted to launch a program that tagged local restaurants as good choices. This is the final "stamp of approval" that was decided upon.
